We love tequila—
the good kind.
This is where we share how we drink tequila, what we think about it, and the rituals we’ve built around it.You’ll learn all about aged tequila, how it’s made, what’s worth sipping, and how to enjoy it slowly and intentionally without sugar, shortcuts, or shot culture.
Some months, like Tequila January, we lean into structured rituals and challenges. Other times, we’re pairing tequila with food, hosting friends, or exploring what makes a bottle truly special.
However you arrive here, our goal is simple:
To help you enjoy tequila better. All. Year. Long.
How to Share Your Tequila Experiences With Friends Without Sounding Pretentious
Somewhere along the way, tequila got a reputation problem. 🍹
For a lot of people, tequila conversations either feel intimidating or painfully performative. You’ve probably met someone who talks about tequila like they’re giving a lecture instead of enjoying a drink with friends. And honestly? That can make people shut down before they even take a sip.
But we’ve found the opposite is also true: tequila can be one of the easiest and most fun ways to connect with people when you approach it with curiosity instead of ego.
Because at the end of the day, most people don’t actually hate tequila.
They hate bad tequila. 🙂
A Saturday Worth Remembering
This past weekend, we had the chance to experience something new at Perennial—their very first Saturday morning brunch service—and it absolutely lived up to the expectations we already had for one of our favorite spots in Montgomery.
The Best Seat at the Bar
Sometimes the best tequila tastings don’t happen at a formal event.
They happen in a barstool conversation.
That’s exactly what happened when we stopped into 23 Court and ended up having one of the most memorable tequila tastings we’ve ever experienced.
7 Steps to Our Tequila Tastings
Most people were introduced to tequila the same way:
Salt. Lime. Down it.
That ritual trains people to survive tequila — not taste it.
Our approach is different. Not complicated. Not pretentious. Just intentional.
Here’s how we guide a tequila tasting for maximum flavor.
What Your Favorite Tequila Says About You
We like to think our preferences are logical. Surely we choose a tequila because of tasting notes or aging or recommendations, right? But more often than not, what we reach for reflects what we value.
How we travel. How we host. How we celebrate. Even how we slow down.
Your favorite tequila isn’t random. It’s a quiet clue.
Keep reading to find out more about what your favorite tequila expression says about you.
Christmas Traditions: Tequila Edition
