A middle-aged man and a young woman are smiling and holding hands, standing close to each other near a doorway with large glass windows, with a blurred background of a street and trees.

We’ve done the research. And the tasting.

When we met, we were both deep into our own fitness journeys. Eating better. Drinking more water. Building muscle. Paying attention to what we put into our bodies– including alcohol. Tequila wasn’t an obvious choice. In fact, it wasn’t a choice at all at first. We’d both had bad experiences and assumed tequila just wasn’t for us.

But as we started learning more, something clicked:
It wasn’t tequila that made us feel bad… It was bad tequila.

When we began choosing higher-quality, aged tequilas and drinking them intentionally with no sugar, mixers, or shots, tequila stopped working against our health goals. It became the spirit that actually fit our lifestyle.

Why WE Hart Tequila Exists

We Hart Tequila was created to bridge the gap between how tequila is often marketed and how it can actually be enjoyed. Especially by people who care about health, balance, and quality.

We wanted to create a space that talks about tequila without judgment or gimmicks and shows that tequila doesn’t need sugar or shots to be enjoyable.

Person pouring a drink into two champagne flutes at an outdoor gathering with a blurred green background.

The moment it stopped being only our journey

Over time, tequila became our go-to– and people noticed.

We became known as the tequila people. The ones talking to bartenders, asking what they were pouring, building relationships, and curious about what was in the glass.

Again and again, we heard the same thing:
“I don’t like tequila.”

And almost every time, that changed after one conversation and one intentional pour. That’s when we realized this wasn’t just personal preference– it was a gap.